We don't set out to create a brand that is selling you a cult or trend,

 

specific to a gender, drives on the "cool" of rebellion or even

 

shifts a new movement and plays on the now and what is.

 

We accept that we have to mannequin our product

 

and that is going to be a reflection of who we are

 

and even make you feel a certain way.

 

But that is exactly what this is all about,

 

creating an identity purely open for interpretation.